The Ivan Brothers West Eastern St. Recruiting Story (Chickens in the Pen!)

The NCAA Tourney is big business. That goes for sponsors and marketers, too. And while I was slightly perturbed at having to continually wait for coaches to heap praise on Capital One’s “Ivan Brothers” while trying to get some updates, I found myself strangely compelled to click on the URL. For those who do, you are immediately taken not to a heavily-branded commercial site lauding the benefits of owning a Capital One credit card but, rather, to a thoroughly entertaining Capital One YouTube channel. The opening video housed there is below. Kudos on some entertaining content from the folks at Capital One. Chickens in the pen!