The Legend of Cecilio Guante
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Because it’s the Cup

It’s not because a partner agency created them. The Stanley Cup ads of recent memory are simply awesome. Why? Because they try to do nothing they shouldn’t. They treat the greatest trophy in sports with the historical respect and import it deserves. Spots often incorporate real highlights because fancy production and effects are absolutely necessary. It’s real. People who love sports understand it. They recognize the purity. This doesn’t need to be faked in any way. This IS the Cup.

So, in honor of the game one of the Stanley Cup Finals, we break out an all-time favorite.

Here’s “No Words” from the 2010 Stanley Cup Playoffs. Simply perfect, IMHO.

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