Breaking down the new-look college football uniforms of 2012 (so far)
- Updated: July 30, 2012
As much as I kinda love it from a debate perspective, it’s sort of ridiculous when you think about it. So much of what’s great about college sports lies in its traditions. The pomp and circumstance. The ethos around each and every program. No doubt uniforms, and the overall look of those institution’s squads when they take the field, are a central part of that history and legacy. Or at least they were…to quote one famous Prince, “it is also tradition that times must, and always do change, my friend.”
In the past week alone, we’ve run across new duds for Northwestern, Nebraska, Mississippi St. We can barely get our heads around one new design before another set pops up.
The trend of alternate uniforms has continued and evolved into a seemingly-constant reinvention and re-imagining as schools and apparel makers look to drum up press, conversation and revenue – not to mention modernize or turbocharge their image, get a recruiting boost and stay “relevant.” Whether it’s for a season opener, rivalry game, the fifth Saturday on the schedule, it doesn’t matter. SPECIAL UNIFORMS FOR EVERYTHING! It’s been two years since our last refresh? HELL, NEW UNIFORMS ACROSS THE BOARD! LET’S TOTALLY START OVER!
It’s actually a really interesting trend to watch, and it deserves its own post that offers deep analysis connecting said trend to some deeper statements about the game, society, fashion, good and evil and many other deep cosmic forces. For now, we’re just going to share what we think is “dope” or “sick” as the youth say these days. They say beauty is in the eye of the beholder. So is what is phat.
As a 30-something semi-traditionalist, I get the deal with theses and, like I said, it’s fun. Therefore, my tendency is to appreciate the styles that allow you to still recognize the team for who they are and maybe feature some clever nods to tradition or the culture of the program without going all willy-nilly. You may not subscribe to that philopshopy. Most importantly, the young folk are all about these, and it’s about recruiting. I KNOW THAT. So, before we even begin, let’s agree to disagree OK?