King James and the Miami Heat’s tweet for Trayvon

A Tweet that shouts loudly

There’s a lot of things that LeBron James has done wrong in his career. There are plenty of instances where I’ve shaken my head in disgust at when and how he’s parlayed his popularity for the betterment of the wrong audience – namely, himself. His Twitter handle @KingJames and its accompanying wallpaper tend to rub me altogether wrong. They stand as shining examples of a man who’s become far too enamored with his own brand. Yet, I’ve always believed that the kid we’ve seen glimpsesof at various times is still in there somewhere… that there remains a good heart buried underneath all the self-hype. Social media can provide a vehicle to showcase the best of your spirit for good, just as much as it can provide a platform to self-promote. Today, King James thankfully chose to use it for a more benevolent purpose.

You may argue that the move was likely not his own. Or even that his motives are still motivated in self. I would hope they’re not. Regardless, in this case, LeBron again proved that Twitter can be used for more worthy causes than pimping one’s latest endorsement deal. His Tweet today is compelling evidence.

For those still in the dark on Trayvon Martin and his case, you can catch up here. We rarely dip our toe into such waters at The Legend, and this will indeed be a very brief dive. This country allows for folks to voice their opinions. G-d knows there are plenty I’ve seen do so in regards to this event. Many of those sentiments, somehow defending or rationalizing a purported chain of events, seem inexplicable to me. that said, I know nothing aside from the fact that something undoubtedly went very wrong on the evening of February 26th.

The events surrounding Trayvon Martin on February 26th in Sanford, Florida deserve further investigation and addressing by a myriad of parties. I believe this beyond any shadow of a doubt. And don’t even get me started on the 911 tape and those who claim to hear words like “punks” and other phrases that have no Earthly resemblance to the racial slur that sounds remarkably similar to what I heard come out of Zimmerman’s mouth based on hearing that clip over and over.

The only thing we all know about that night is that an unarmed seventeen year-old kid  ended up dead Shot at close range by a neighborhood watchman who was told to stay away. Oh yes, and that the victim was “packing” Skittles and an iced tea. Martin’s death is nothing if not an every second reminder that answers are needed. Kudos to King James and the Heat for taking advantage of the platforms they’re privileged to own. Their status in the state of the shooting, and the echoes of a simple photo have the power to speak as powerfully as even the millions of citizens who’ve signed a petition or participated in a demonstration.

LeBron James has plenty of “easy buckets” sitting out there every night. For him, or whomever it was, to recognize that the right play was there and take the relatively little action required to finish it speaks volumes. Well done, LeBron.

Editor’s Note: For anyone out there scanning the picture and looking for Mike Miller (as I admittedly did after first peek), he is injured and not traveling with the team. Just to preemptively quell that needless chatter.

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About the Author: Cecilio's Scribe is the founder of The Legend of Cecilio Guante and a generally pessimistic fan of the Mets, Jets, Knicks and Rangers. A fine NYC-based gentlemen who hones his marketing skills as his primary trade by day. Husband, chef, father of a newborn and after-hours blogger by night. Proud alum of the mighty Big Red of Cornell. University. Hot sauce devotee. Staunch protester of the continued wussifcation of American sports. Sometimes I rhyme slow, sometimes I rhyme quick.

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