LeBron James is Coming Home to Cleveland…and He Did It Right
- Updated: July 11, 2014
There are certain sports moments that, as a human with a blog, you simply have to respond to in writing. If nothing else, because they are historic. Perhaps that phrase is an overstatement, but I’d argue not. The greatest player in the NBA — and one who continues to push himself in the G.O.A.T. discussion — is returning to the place where it all began. LeBron James is going home to Ohio and the Cleveland Cavaliers. My thoughts should be better thought out…this post deserves hours and not minutes…but I’ll capture in real-time because the job demands. Plus, real-time is usually closest to real feelings.
I just finished reading LeBron’s story on SI. My initial take? Pretty flawless. From every angle…as a fan of the sport, a believer in the man and as a marketing/PR practitioner. There will be plenty who will hate on the words or nitpick in the delivery. Haters gonna hate, as the saying goes. In my mind, there is little to assail. It’s the decision I’d been hoping LBJ would make. It’s the one where if you watched “More than a Game” and still, through these years and his ups and downs, have seen the roots of the man and still believed they were strong and good…had to be made.
It’s all in there. And, to me, it all makes perfect sense. Not to mention the use of the written word as the medium and SI as the channel works on a myriad of levels. It was the anti-decision of 2010. Everything that was wrong there is righted here. This deserves more analysis and will get it. But, for now, I give a hat tip to The King. And I smile for Ohio…your boy is coming home. Hopefully, he can finally deliver that championship you deserve.