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LeBron Returns to Akron in Powerful New Beats by Dre Commercial


Beats by Dre did it again.

This time LeBron is the featured star. The formula doesn’t deviate from previous Beats communications. Because it shouldn’t. Music that tells a story. Beautiful visual storytelling. Content that makes you ponder and discuss. It’s even got its own title: Re-established in 2014. It’s a clever nod to the tattoo inked in the King that reads Akron: Est. 1984. All in all, the kind of commercial that gets you buzzing. It did and it has. I’m sure it will get just as much chatter based on the new physique LBJ sports in the spot. No accident by the producers. LeBron made news earlier this offseason for retooling his diet and slimming down. This was perhaps America’s first and closest look.

The rest of the commercial pays homage to James’ Akron roots and what his return home has meant to Ohio. We can’t find fault with much of it. Well done, Beats. Although we keep getting confused. What the hell are wireless training headphones anyway? Whatever.

Check out this fine piece of advertising.

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