Ryan Kalil ad the ultimate in fan marketing

Love. It.

Centers tend not to make a whole lotta headlines in the NFL. They are, however, the so-called “captains” of the offense in many ways. These guys also tend to be pretty heady. Their tendency is not typically towards brash, full-page ads in their local papers touting their team’s Super Bowl promise. Unless that is, you’re Ryan Kalil of the Carolina Panthers. The lifelong Panther and three-time Pro Bowler did. And, for all the reasons it could’ve been awful, it wasn’t. It was actually quite the opposite.

From a marketing perspective, intended or not, the Carolina Panthers couldn’t have dreamed up a better fan pitch. Their goal is to get fans to support the team. Buy tickets. Show up at games. Believe. Engage. What better way to inspire that confidence than a well-written, appreciative, motivating and optimistic “open letter” of sorts directly to the loyalists. A statement that says: We believe. We thank you. We can make something special happen.

I don’t know, maybe I’m having an idealistic evening. I saw the headlines and expected to read one thing. The words contained say something else entirely. They just come off as refreshingly genuine? I feel this. So, I wrote it. I bought the ad. Let’s do this.

If I’m a fan of the Panthers, I’m all aboard. Hell, I’m not and this still inspired me. Go get em, Carolina.

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About the Author: Cecilio's Scribe is the founder of The Legend of Cecilio Guante and a generally pessimistic fan of the Mets, Jets, Knicks and Rangers. A fine NYC-based gentlemen who hones his marketing skills as his primary trade by day. Husband, chef, father of a newborn and after-hours blogger by night. Proud alum of the mighty Big Red of Cornell. University. Hot sauce devotee. Staunch protester of the continued wussifcation of American sports. Sometimes I rhyme slow, sometimes I rhyme quick.

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