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Ryan Kalil ad the ultimate in fan marketing

Love. It.

Love. It.

Centers tend not to make a whole lotta headlines in the NFL. They are, however, the so-called “captains” of the offense in many ways. These guys also tend to be pretty heady. Their tendency is not typically towards brash, full-page ads in their local papers touting their team’s Super Bowl promise. Unless that is, you’re Ryan Kalil of the Carolina Panthers. The lifelong Panther and three-time Pro Bowler did. And, for all the reasons it could’ve been awful, it wasn’t. It was actually quite the opposite.

From a marketing perspective, intended or not, the Carolina Panthers couldn’t have dreamed up a better fan pitch. Their goal is to get fans to support the team. Buy tickets. Show up at games. Believe. Engage. What better way to inspire that confidence than a well-written, appreciative, motivating and optimistic “open letter” of sorts directly to the loyalists. A statement that says: We believe. We thank you. We can make something special happen.

I don’t know, maybe I’m having an idealistic evening. I saw the headlines and expected to read one thing. The words contained say something else entirely. They just come off as refreshingly genuine? I feel this. So, I wrote it. I bought the ad. Let’s do this.

If I’m a fan of the Panthers, I’m all aboard. Hell, I’m not and this still inspired me. Go get em, Carolina.

One Comment

  1. FL

    March 2, 2014 at 11:06 am

    Hey, I think your blog might be having browser compatibility issues.

    When I look at your website in Chrome, it looks fine but when opening in Internet Explorer,
    it has some overlapping. I just wanted to give you a quick heads up!
    Other then that, awesome blog!

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