Uncle Drew for Pepsi Max: Maximum awesome
- Updated: May 21, 2012
I’m pretty cynical and critical of a lot of brand marketing stuff. That’s why I’ve got to give some props to the folks at Pepsi MAX. Who knows if YouTube views will translate to sales, but you got this guy talking about the brand where he likely wouldn’t have before.
Here’s Kyrie Irving starring as Uncle Drew for Pepsi MAX. Turns out #uncledrew did alright on Twitter as well. Just when we’d lamented the death of the TV sports commercial character. Don’t sleep on Uncle Drew!